Wisconsin Dealer License

Dealer Training Podcast

Wisconsin Dealer License Application

Wisconsin Dealers Licenses are regulated by the Wisconsin Department of Transportation Dealer & Agent Section in Madison, Wisconsin.

To obtain an Wisconsin Dealer License, you can call the Wisconsin Department of Transportation Dealer & Agent Section at 608-266-1425 or write to the Wisconsin Department of Transportation Dealer & Agent Section at:

Wisconsin Department of Transportation
Dealer & Agent Section
4802 Sheboygan Avenue, Room 201
P.O. Box 7909
Madison, WI 53707-7909

Wisconsin dealers are regulated by the Wisconsin Dept of Transportation
Wisconsin Dept. of Transportation
Dealer & Agent Section
P.O. Bo 7909
Madison, WI 53707-7909
608-266-1425

Step Number 1 Dealer Surety Bond or Irrevocable Letter of Credit
The State of Wisconsin requires you to obtain a $50,000 dealer surety bond or a $50,000 irrevocable letter of credit if you are just selling motorcycles you just need a $5000 bond

Step 2-Federal Tax ID Number and Wisconsin Sales Tax ID
Before you apply for a Wisconsin dealers license you must obtain a Federal Tax ID Number and a Wisconsin Reseller Permit.
Apply for your Rseller Permit here

You can also quickly an easily get your Federal Tax ID number the IRS website at www.irs.gov 

Applying for your Tax ID Number is free, just takes a few moments and can be done at the IRS Federal Employment ID Number page.

Step 3 Wisconsin Dept of Financial Institutions
608-261-9555
www.wdfi.org

Step 4-Building & Lot
You must have a building for your Wisconsin dealers license. Your business building must be a permanent enclosed building owned or leased by you, The established place of business must be devoted mainly to the operation of your dealership
The building may not be at a residence or in a tent

You must have office space in the building and a 1220 area to display vehicles inside the building and you must have an eterior a display lot with room for at least 1 vehicle and you must display this sign permantley mounted to your building. Your dealerhip name must be at least 4 inches or larger
You must also either have a services facilty on the premisise or an agreement with a service facility and I will show you that paperwork in a moment.

Step 5 Submit your Wisconsin Dealer License Application to the Wisconsin Department of Transportion

Before you submit your dealers license application be sure to gather up the following documents that you will submit with your dealer license application

Dealer Application MV2186
Entity/Owner Statement MV2844
Business Facilities Statement MV3180
Dealer Bond form MV2511 or
Irrevocable Letter of Credit form MV1046
Motor Vehicle Dealer Service Agreement MV2085
Salesperson/Representative License form MV2184

Then you will place all the docs into one big envelope with a few stamps and mail it to:
Wisconsin Dept. of Transportation
Dealer & Agent Section
P.O. Bo 7909
Madison, WI 53707-7909

If you have questions before mailing your dealer application to the DMV you can call 608-266-1425
When you submit your application correctly you should receive your Wisconsin Dealers license in about 30 days.

Once you obtain your Wisconsin dealers license you must display the license prominently, you are going to work hard to obtain your Wisconsin dealers license, you are going to be proud when you obtain your Wisconsin dealers license, Wisconsin law requires that you display your dealers license prominently when it is granted, don’t shuve it in some desk drawer, or lock in in a vault, frame your official Wisconsin dealers license and display it on the wall, all Wisconsin dealers licenses must be displayed prominently

Wisconsin Dealer Application
Wisconsin Financial Statement
Wisconsin Dealer License Instructions
Business Facilities Statement

Good Luck In Obtaining Your Wisconsin Dealer License!